Belle Du Jour: Emma Watson

A/W 09 Burberry Campaign shot by Mario Testino

British Elle, August 2009

Teen Vogue, August 2009

Emma Watson is quickly becoming a British style icon. Having appeared in numerous fashion magazines across the globe, the 19-year-old actress now fronts the A/W 09 Burberry campaign.

Markus Lupfer for Topshop

Six words.... I heart sweaters by Markus Lupfer.

Imagine my delight at the realisation that the designer has collaborated with Topshop, again, and created a fabulous range of sweaters! The combination of cutting-edge sequin designs on light cashmere makes these delightful garments must-have items for any fashionista.

The range consists of five designs, priced at £85 and goes on sale in flagship Topshop stores nationwide and at Topshop.com on 15th July.

Haute Couture in Paris - Fall 2009

Fall 09 fashion at its finest in Paris...

Valentino

Stephane Rolland

Maison Martin Margiela

Jean Paul Gaultier

Givenchy

Elie Saab

Dominique Sirop

Christian Lacroix

Christian Dior

Chanel

Giorgio Armani Prive

Alexis Mabille

Big It Up for Beth Ditto

Celebrity endorsed collections are seemingly going from strength to strength. Predecessors in the field of celeb collections include Kate Moss for Topshop, Lily Allen for New Look, Madonna for H&M... the list goes on. But never before has a celebrity put their stamp on a collection for trendy, cool, fashionistas of a larger size.

Step forward Beth Ditto. Her collection for Arcadia's plus size clothing store, Evans, injects youth, fun and sparkle into the usually unexciting store. Comprised of statement sequin pieces, jumper dresses, fearless figure hugging dresses and printed leggings, the collection encourages women to embrace their curves... Diet? What diet?!

The French Touch

Yet again French Vogue tops the charts with wonderful photography this month. The current Juin/Juillet 209 issue of the magazine includes a fun, youthful, flirty set of pictures shot by Terry Richardson and styled by Emmanuelle Alt. The French edition of Vogue remains one of my favourite magazines, however, I'm concerned that it appears to have reduced it's frequency to bi-monthly. Ahem!

'Flora' by Gucci

It's fair to say that the Gucci 'Flora' Perfume Advert, shot and directed by Chris Cunningham is simply AMAZING. Shot over 4 days in Latvia in July last year, the advert, which includes a soundtrack made up of Donna Summer's 'I Feel Love' really is breathtaking.

The model in the ad is Australian beauty, Abbey Lee, and the commercial was recorded in a field filled with 20,000 white artificial flowers.

The print campaign

Stills from the commercial

Change is in store for London Fashion Week...

Not only has the official British Fashion Council tent been given a new home in the form of Somerset House, but it seems some old London favourites are flocking back to their British roots and are choosing to show in London...

Pringle of Scotland and Burberry Prorsum have both ended their love affair with Milan, choosing to show their Spring/Summer 10 collections in London, whereas Matthew Williamson has abandoned New York and will also be showing his collection on this side of the pond.

London Fashion Week is well known world-wide for oozing with creative talent and with great headline designers such as these, the September shows are not to be missed!

Milan: Pringle of Scotland A/W 09

New York: Matthew Williamson A/W 09

Milan: Burberry Prorsum A/W 09