Celebrity endorsed collections are seemingly going from strength to strength. Predecessors in the field of celeb collections include Kate Moss for Topshop, Lily Allen for New Look, Madonna for H&M... the list goes on. But never before has a celebrity put their stamp on a collection for trendy, cool, fashionistas of a larger size.
Step forward Beth Ditto. Her collection for Arcadia's plus size clothing store, Evans, injects youth, fun and sparkle into the usually unexciting store. Comprised of statement sequin pieces, jumper dresses, fearless figure hugging dresses and printed leggings, the collection encourages women to embrace their curves... Diet? What diet?!